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Cooper Endeavor is a new, all season tire for passenger cars, small and mid-size SUVs. It replaces the Cooper Evolution Tour in the Cooper tire line up. This new Cooper tire introduction was built for true all around performance in dry, wet and snow conditions while providing a nice quiet ride. improving on all performance categories of its predecessor, the Endeavor has a longer life, better wet braking, dry braking and handling, less road noise, and better traction on snow, improving stability during acceleration. The three center ribs have enhanced biting edges, grooves and siping for excellent handing in all driving conditions. The four wide circumferential grooves move water quickly away from the contact patch, preventing hydroplaning. The silica based tread compounds increase wear, and aid in better handling and stability. The Cooper Endeavor also has Cooper’s Wear Square tread which allows you to easily see how much tread life you have used and how much tread life remains on the tire.